A Preface to Marketing Management

The hardcover book is in good condition, with some minor wear visible on the cover edges. There is no dust jacket present. The binding is intact, and the pages are clean with no inscriptions or signatures. This copy is well-preserved, suitable for study or collection.

"A Preface to Marketing Management" by J. Paul Peter and James H. Donnelly, Jr. is an authoritative text published by Business Publications, Inc. in Plano, Texas, in 1985. This is the Third Edition, reflecting updates and refinements in marketing strategies and theories. The authors, both esteemed academics from the University of Wisconsin—Madison and the University of Kentucky, respectively, offer insights into effective marketing management practices. This edition is particularly valuable for students and professionals seeking a comprehensive understanding of marketing fundamentals. The book is bound in hardcover, ensuring durability for frequent use. Although out of print, this edition remains a sought-after resource for those interested in historical marketing perspectives. The book is in good condition, with no dust jacket, making it a practical addition to any business library.