Advertising Media Planning

The hardcover edition of "Advertising Media Planning" is in good condition. The dust jacket shows minor wear along the edges but remains intact. The binding is firm, and the pages are clean with no inscriptions or library markings.

"Advertising Media Planning" by Jack Z. Sissors and Lincoln Bumba is a definitive guide published by NTC Business Books in 1990. This third edition provides a comprehensive overview of media planning strategies, essential for professionals in the advertising industry. Jack Z. Sissors, a respected figure from Northwestern University's Medill School of Journalism, and Lincoln Bumba, a senior vice president at Leo Burnett, combine their expertise to offer insights into effective media planning. This edition is distinct for its updated content reflecting the evolving media landscape of the time. The book, bound in hardcover, is a valuable resource for understanding the intricacies of advertising media strategies. While not a first edition, its relevance and the authors' credentials make it a significant addition to any business or advertising collection. The book is in good condition, with a sturdy binding and a dust jacket showing minor wear.