Basic Marketing: A Managerial Approach

This hardcover edition of "Basic Marketing: A Managerial Approach" is in good condition. The cover and spine show minimal signs of wear, indicating careful handling. There is no dust jacket present, and the binding remains intact and sturdy. The pages are clean with no inscriptions or signatures. Overall, the book is well-preserved, suitable for collectors and readers interested in marketing strategies.

"Basic Marketing: A Managerial Approach" by E. Jerome McCarthy and William D. Perreault, Jr., is a foundational text in the field of marketing, published by Richard D. Irwin, Inc. in 1987. This ninth edition continues the legacy of comprehensive marketing strategy education, offering insights into managerial approaches to marketing. The authors, both esteemed professors, bring their academic expertise from Michigan State University and the University of North Carolina, respectively. The book is bound in hardcover, emphasizing its durability and suitability for long-term use. While first published in 1960, this edition reflects updates and changes in marketing trends up to 1987. The text is widely recognized for its structured approach to teaching marketing principles, making it a valuable resource for students and professionals alike. The ISBN for this edition is 0-256-03649-7. This copy is not a first edition, but it remains an important version in the series, appreciated for its depth and clarity. The book's condition is visually appealing, with no visible signs of wear or library markings.