Blue Ocean Shift: Beyond Competing

This first edition hardcover is in good condition. The cover shows some signs of wear, including minor scuffs and a small stain, but remains structurally sound. The binding is intact, and the pages are clean with no inscriptions or markings. There is no dust jacket present.

"Blue Ocean Shift: Beyond Competing" by W. Chan Kim and Renée Mauborgne is published by Hachette Books in 2017. This first edition hardcover, released in September 2017, expands on the groundbreaking ideas introduced in "Blue Ocean Strategy." The book is a strategic guide for businesses looking to move beyond competing in saturated markets to create new demand in untapped spaces. Published in New York and Boston, this edition is a valuable resource for understanding market innovation and growth strategies. The authors, renowned for their expertise in business strategy, provide proven steps to inspire confidence and seize new growth opportunities. The book's condition is good, though it lacks a dust jacket. With its focus on creating new market spaces, this book is a must-have for business leaders and strategists aiming to innovate and lead in their industries.