Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

This hardcover copy is in good condition, with no dust jacket present. The binding is intact, and there are no inscriptions, signatures, or library markings. The cover shows minimal wear, consistent with gentle use. The interior pages are clean and free from annotations, making it a well-preserved copy for study or collection.

"Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" by Roger Dooley is a pivotal work published by John Wiley & Sons, Inc. in 2012. This hardcover edition, printed in Hoboken, New Jersey, delves into the intersection of neuroscience and marketing, offering actionable insights into consumer behavior. Roger Dooley, a noted expert in neuromarketing, provides a comprehensive guide with 100 strategies to enhance marketing effectiveness through psychological principles. This book is particularly valuable for marketers, advertisers, and business professionals seeking to leverage brain science for consumer persuasion. While the edition status is not specified, its absence of a dust jacket suggests it may have been a library or personal copy. The book's condition is solid, with no inscriptions or library markings, making it a clean addition to any collection. Its focus on practical applications of neuromarketing principles distinguishes it in the genre of business and psychology literature.