Cases in Selling

The hardcover book is in good condition with the dust jacket showing minor edge wear and slight overall wear. The binding remains intact and strong, with no inscriptions or markings inside. The pages are clean and free from any annotations.

"Cases in Selling" by Ernest L. Maier and R. Bruce McAfee, published by McGraw-Hill Book Company in 1979, is a comprehensive hardcover volume that delves into the intricacies of sales and marketing strategies. Both authors are associated with the Lawrence Institute of Technology, bringing academic rigor to the practical field of sales. This edition is a first printing, as indicated by the number line on the copyright page. The book covers various business cases and selling techniques, making it a valuable resource for students and professionals in the field of sales and marketing. The ISBN for this edition is 0-07-039720-1. The book is in good condition, with a dust jacket showing slight wear. This edition is a sought-after resource for those looking to deepen their understanding of sales methodologies and case studies.