Consumer Behavior

The hardcover binding is intact, showing minor wear typical of a previously handled textbook. There is no dust jacket present, which is standard for many academic editions. The cover and spine are in good condition, with no significant damage or markings. The interior pages are clean, and the text is free from annotations or highlights.

This is the eleventh edition of "Consumer Behavior" by Leon G. Schiffman and Joseph Wisenblit, published by Pearson in 2015. This edition is a comprehensive exploration of consumer behavior, focusing on the latest trends and research in the field. The authors, both esteemed professors with extensive backgrounds in marketing, delve into the psychological, social, and cultural aspects that influence consumer decisions. This edition, with ISBN 978-0-13-254436-8, is a revised version of previous printings, offering updated content and insights. The book is bound in hardcover, typical of educational texts, and is a valuable resource for students and professionals alike. It is particularly useful for those studying marketing and consumer psychology. The book is in good condition, although it lacks a dust jacket, which is common for textbooks used in academic settings.