Contemporary Advertising and Integrated Marketing Communications

The book is in good condition with some signs of wear on the cover, particularly at the corners and edges. The spine is intact, and the pages are clean and free from annotations or markings. As it is an instructor's review copy, it includes a notice on the cover. No dust jacket is present as it is a paperback edition.

Contemporary Advertising and Integrated Marketing Communications by William F. Arens and Michael F. Weigold is published by McGraw-Hill Education in New York, 2017. This is the fifteenth edition of a well-regarded textbook that delves into the dynamic world of advertising and integrated marketing communications. This edition offers updated insights and strategies relevant to today's evolving marketing landscape. The authors, Arens and Weigold, are recognized authorities in the field, providing a comprehensive guide for both students and professionals. This particular edition is an instructor's review copy, not for sale, which may include unique annotations or highlights not found in standard editions. The book is in paperback format, making it a convenient resource for study and reference. Condition is good, with some wear on the cover. This edition is a valuable resource for understanding the principles of advertising and the integration of marketing communications.