Global Marketing

This book is in excellent condition with tight binding and clean, unmarked pages. The cover shows minimal wear, typical of light handling. There is no dust jacket, as issued. Overall, the book presents as a well-preserved copy, suitable for both study and collection.

Global Marketing, authored by Mark C. Green and Warren J. Keegan, is a comprehensive exploration of marketing strategies in a global context. Published by Pearson Education Limited in Harlow, UK, this Tenth Edition, Global Edition, released in 2020, offers the latest insights into international marketing dynamics. This edition continues the tradition of providing a balanced approach to both theory and practical application, making it a valuable resource for students and professionals alike. The book is distinct for its detailed analysis of global market-entry strategies, pricing decisions, and brand management. While not a first edition, this specific printing is a key resource in the evolving field of global marketing education. The book is in paperback format, with no dust jacket, and is in excellent condition.