How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services

The book is in good condition with a hardcover binding. The dust jacket shows signs of wear, including some dirt and smudges. The pages are clean and intact, with no inscriptions or library markings. The spine and binding are solid.

How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services by Tom McMakin and Doug Fletcher is published by John Wiley & Sons, Inc., in Hoboken, New Jersey, in 2018. This hardcover edition provides a comprehensive guide for professionals in consulting and service industries seeking to enhance their business development strategies. The authors, experienced consultants themselves, offer insights into understanding client behavior and effective marketing techniques. This book is particularly valuable for those looking to expand their client base in a competitive market. The condition of this copy is good, with a dust jacket that shows slight wear and some smudges. It is not signed by the authors and does not contain any inscriptions.