Introduction to Marketing: An Administrative Approach

This hardcover edition is in good condition, with a sturdy binding and minimal wear visible. The dust jacket condition is unknown, but the book itself seems well-maintained, suggesting careful handling over the years. No markings or inscriptions are noted, indicating a clean interior.

"Introduction to Marketing: An Administrative Approach" by Harry A. Lipson and John R. Darling is an essential resource for understanding marketing from a managerial perspective. Published by John Wiley & Sons, Inc. in 1971, this first edition offers a comprehensive exploration of marketing strategies and administrative techniques. Authored by esteemed academics from the University of Alabama and the University of Missouri, this book provides valuable insights into the intersection of marketing and business administration. The hardcover format ensures durability, making it a lasting addition to any business library. With its focus on administrative approaches to marketing, this edition is particularly relevant for students, educators, and professionals seeking a foundational understanding of marketing principles. The book's availability in this edition is relatively scarce, adding to its appeal for collectors and scholars alike. Condition details are not fully visible, but the hardcover appears well-preserved.