Managerial Analysis in Marketing

The book is bound in hardcover with a dust jacket that exhibits noticeable wear. The jacket has edge tears and some fading, reflecting its age, but it remains intact. The binding is firm, and the pages are clean with no inscriptions or library markings.

"Managerial Analysis in Marketing" is a comprehensive work authored by a team of distinguished academics, including Frederick D. Sturdivant and Louis W. Stern. Published by Scott, Foresman and Company in 1970, this hardcover edition originates from Glenview, Illinois. The book delves into the intricacies of marketing management, providing analytical frameworks and strategic insights that remain relevant to business scholars and practitioners. Although the copyright page confirms the publication year as 1970, the specific edition details remain unspecified. This work is a valuable resource for those interested in the evolution and application of marketing strategies. The book is in hardcover format with a dust jacket that shows signs of wear, including edge tears and fading, yet remains intact.