Marketing: An Introduction

The hardcover edition of "Marketing: An Introduction" is in good condition. The cover shows minor wear consistent with age, with no visible tears or significant damage. The binding remains intact, ensuring durability for continued use. There is no dust jacket present. The pages are clean, with no inscriptions or library markings.

"Marketing: An Introduction" by Philip Kotler and Gary Armstrong, published by Prentice-Hall, Inc. in 1987, is a foundational text in the field of marketing. This first edition, published in Englewood Cliffs, New Jersey, offers a comprehensive overview of marketing principles and practices. Kotler and Armstrong, both respected authorities in marketing education, provide insights into marketing management and strategies. The book is designed for students and professionals seeking to understand the core concepts of marketing. This hardcover edition is identified by ISBN 0-13-557745-4. As a first edition, it holds special significance for collectors and scholars interested in the evolution of marketing thought. The book is in good condition, with no signs of being an ex-library copy or containing inscriptions. This edition is a valuable resource for those studying business and marketing, offering timeless insights into the discipline.