Marketing Management
by Kenneth R. Davis
Marketing Management by Kenneth R. Davis, The Ronald Press Company, 1961. Hardcover in good condition with no dust jacket. A significant work in business and marketing, authored by a Dartmouth College professor. Ideal for collectors and those interested in the evolution of marketing strategies.
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This hardcover edition is in good condition with no dust jacket. The cover shows minimal wear, and the spine is intact. There are no inscriptions, and it is free from library markings, indicating a well-preserved copy.
About This Vintage 1961 Edition
"Marketing Management" by Kenneth R. Davis, published by The Ronald Press Company in 1961, is a foundational text in the field of marketing. Authored by a Professor of Marketing at the Amos Tuck School of Business Administration, Dartmouth College, this work offers insights into marketing strategies and management practices. The book is bound in hardcover and was printed in New York, reflecting the academic rigor and professional insights of the era. While the edition status is not explicitly stated, this 1961 printing captures the early perspectives on marketing management that continue to influence the field today. This copy is in good condition, showing minimal signs of wear, making it a valuable addition for collectors and professionals interested in the historical development of marketing theories.
Publisher Information
Publisher
The Ronald Press Company
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