Marketing Research: Methodological Foundations, Second Edition

The hardcover is in good condition with some wear on the dust jacket, including minor edge tears. The binding is intact, ensuring durability for continued use. No inscriptions or library markings are present, preserving its original state.

Marketing Research: Methodological Foundations, Second Edition by Gilbert A. Churchill, Jr., was published by The Dryden Press in 1979. This hardcover edition, printed in Hinsdale, Illinois, offers a comprehensive exploration of marketing research methodologies. Churchill, a respected academic from the University of Wisconsin, presents foundational concepts essential for students and professionals in the field. The book's second edition status indicates updates and expansions from its first iteration, reflecting evolving trends and techniques in marketing research. This edition, with its focus on methodological rigor, is a valuable resource for understanding consumer behavior and business analysis. The book is out of print, making this copy a sought-after addition for collectors and scholars. The dust jacket shows some wear with minor edge tears, but the binding remains sturdy.