Marketing Research: Text and Cases

This hardcover edition shows moderate wear typical of library use, including a library sticker on the spine. The cover is intact with some edge wear and minor scuffing. The binding is firm, and the pages are clean with no annotations or markings. There is no dust jacket present.

"Marketing Research: Text and Cases" by Harper W. Boyd, Jr., Ralph Westfall, and Stanley F. Stasch is a comprehensive text published by Richard D. Irwin, Inc. in 1981. This fifth edition is a valuable resource for students and professionals in the field of marketing research, offering in-depth case studies and theoretical insights. The authors, esteemed academics in business administration and marketing, provide a robust framework for understanding market data analysis and application. This edition is distinct for its updated content reflecting the evolving landscape of marketing in the early 1980s. The book, bound in hardcover, lacks a dust jacket and shows signs of prior library use. Despite this, the text remains a critical academic resource, suitable for collectors and practitioners seeking historical perspectives on marketing research methodologies.