Modern Marketing Research: A Behavioral Science Approach

The book is in good condition with a sturdy hardcover binding. There is no dust jacket. The cover shows some signs of wear, particularly at the corners and spine. The interior pages are clean, though there is some foxing and a small area of damage on the copyright page. Overall, the book remains a solid and legible copy.

"Modern Marketing Research: A Behavioral Science Approach" by Fred T. Schreier is a foundational text in the field of marketing research, published by Wadsworth Publishing Company, Inc. in 1963. This hardcover edition, printed in Belmont, California, delves into the integration of behavioral science principles within marketing research methodologies. Fred T. Schreier, an authority in the field, provides a comprehensive exploration of the subject, making this work a significant resource for scholars and practitioners alike. While the book does not include a dust jacket, its sturdy binding and clear text make it a durable addition to any collection. This edition is particularly valuable for those interested in the historical evolution of marketing research techniques and their application in business contexts.