Modern Retailing: Theory and Practice

The hardcover of this revised edition is in good condition, showing minor wear consistent with age and use. The spine is intact, and the pages are free from inscriptions or markings. There is no dust jacket present, but the cover remains sturdy and the binding is strong, ensuring the book's longevity.

"Modern Retailing: Theory and Practice" by J. Barry Mason and Morris L. Mayer is a comprehensive guide to retail management and strategy, published by Business Publications, Inc. in 1981. This revised edition offers updated insights into the evolving retail landscape, making it a valuable resource for both students and professionals in the field. The book is bound in hardcover, providing durability for frequent use. The authors, both respected figures in business education, bring a wealth of knowledge and practical experience to the subject. This edition, identified by ISBN 0-256-02433-2, is particularly notable for its in-depth analysis of retail theories and practices. Although not a first edition, it remains a significant contribution to the literature on retailing. The book is in good condition, with no signs of library use or personal inscriptions, making it a clean copy for collectors or those looking to expand their business library.