New Product Development: Responding to Market Demand

The book is in good condition with a sturdy hardcover binding. The dust jacket shows minor edge wear but remains intact, preserving the book's aesthetic and protective qualities. The interior pages are clean and free of inscriptions or markings, making this a well-preserved copy for collectors and readers alike.

"New Product Development: Responding to Market Demand" by George Gruenwald is a pivotal resource for business professionals and scholars interested in the intricacies of product management and market strategy. Published in 1992 by NTC Business Books in Lincolnwood, Illinois, this second edition offers a comprehensive guide to understanding market needs and developing products that meet these demands. Gruenwald, a respected authority in the field, provides insights into the processes of conception, modeling, and marketing, making this work an essential addition to any business library. While the book is out of print, it remains a sought-after edition for its practical approach to product management. The hardcover format ensures durability, and the dust jacket, though showing minor edge wear, is intact. This edition includes bibliographical references and an index, enhancing its utility as a reference work.