Objective Based Selling: How to Sell More Material Handling Equipment (by Focusing on the Customer Instead of the Stuff!)

The hardcover edition shows minor wear, with some scuffing on the dust jacket. The binding remains intact and sturdy, with no inscriptions or library markings. Overall, the book is in good condition, suitable for both reading and collection.

"Objective Based Selling: How to Sell More Material Handling Equipment (by Focusing on the Customer Instead of the Stuff!)" by Gary T. Moore is a strategic guide for sales professionals in the material handling industry. Published by Outskirts Press in 2010, this hardcover edition emphasizes customer-centric selling techniques. Moore, an expert in sales strategy, provides insights into increasing sales by shifting focus from products to customer needs. This book is particularly valuable for those looking to enhance their sales approach in a competitive market. The ISBN is 978-1-4327-5598-3. The book is in good condition with minor wear on the jacket, making it a practical addition to any business library.