Principles OF Marketing

The hardcover binding shows signs of wear consistent with age, including some scuffing and minor edge wear. The spine is intact, and the pages are clean with no inscriptions or library markings. Overall, the book is in good condition for its age, with a sturdy binding and clear text.

"Principles of Marketing" by Harold H. Maynard and Theodore N. Beckman, published by The Ronald Press Company in 1946, is a seminal work in the field of marketing. This fourth edition reflects the evolving understanding of marketing principles during the mid-20th century. Both authors were esteemed professors at Ohio State University, bringing academic rigor and practical insight to the subject. This edition is a valuable resource for those studying the history and development of marketing strategies. The book is bound in hardcover, typical of the period, offering durability and a classic aesthetic. Although the dust jacket is not present, the text remains a crucial academic reference. Condition details are noted below.