Promotional Feats: The Role of Planned Events in the Marketing Communications Mix

This hardcover first edition is in good condition, with a strong and intact binding. The covers show minor wear consistent with age, but there are no inscriptions or library markings. The dust jacket condition is unknown, but the book itself remains a valuable resource for understanding marketing strategies.

"Promotional Feats: The Role of Planned Events in the Marketing Communications Mix" by Eric J. Soares is a seminal work first published in 1991 by Quorum Books, Westport, Connecticut. This hardcover first edition explores the strategic integration of planned events within the marketing communications mix, offering valuable insights for professionals in the field. Eric J. Soares provides a comprehensive analysis of how events can be leveraged to enhance brand visibility and engagement. This edition is particularly significant for its in-depth exploration of promotional strategies, making it an essential resource for marketers and business strategists. The book is in good condition, with no inscriptions or library markings, and features a sturdy binding. While the dust jacket condition is unknown, the text remains a critical addition to any marketing professional's library.