Public Relations: The Profession and the Practice

The book is in fair condition with noticeable wear on the cover, including some discoloration and marks. There is no dust jacket present. The binding remains intact, ensuring that the pages are securely held together. Internally, the pages are clean and free from any inscriptions or signatures.

"Public Relations: The Profession and the Practice" by Craig E. Aronoff and Otis W. Baskin is a comprehensive exploration into the field of public relations, published by West Publishing Company in 1983. This hardcover edition, identified as the 1st Reprint, offers valuable insights into public relations strategies and practices. The book is authored by two esteemed academics, with Aronoff affiliated with Kennesaw College and Baskin with the University of Houston at Clear Lake City. This edition is particularly notable for its practical approach to communication within the business realm. While it does not come with a dust jacket, the book itself is in readable condition, making it a worthwhile addition for students and professionals interested in the historical perspectives of public relations. The ISBN for this edition is 0-314-63154-2, facilitating easy cataloging and searchability.