Quantitative Methods IN Marketing

This paperback edition is in good condition with clean covers and a tight binding. There are no inscriptions or library markings, and the pages are free from significant wear or damage. The absence of a dust jacket is typical for this format.

Quantitative Methods in Marketing by Ronald E. Frank and Paul E. Green is a significant work in the Foundations of Marketing Series, published by Prentice-Hall, Inc. in Englewood Cliffs, New Jersey. This book delves into the application of quantitative techniques in marketing decision-making and strategy formulation, making it a valuable resource for both students and professionals in the field. The authors, renowned experts in marketing research, provide a detailed exploration of various quantitative methods, emphasizing their relevance in contemporary marketing practices. While the exact publication year of this edition is not visible, the book remains a crucial part of marketing literature. This paperback edition is in good condition, with no inscriptions or library markings, and is ideal for collectors and practitioners looking to deepen their understanding of marketing analytics.