Readings in Basic Marketing

This trade paperback edition shows signs of wear typical of its age, with noticeable creases and scuffs on the cover. The binding remains intact, ensuring the book is still a functional resource. There is no dust jacket, and the pages are free from inscriptions or library markings, maintaining its authenticity as a private collection item.

"Readings in Basic Marketing" by E. Jerome McCarthy, John F. Grashof, and Andrew A. Brogowicz is a comprehensive exploration of foundational marketing concepts. Published by Richard D. Irwin, Inc. in 1975, this third printing reflects the evolving landscape of marketing strategies during the mid-70s. The authors, each affiliated with prestigious universities, bring their academic expertise to this collection of readings, making it an essential resource for students and professionals alike. The book is printed in Homewood, Illinois, and offers insights into various marketing theories and practices that remain relevant. With an ISBN of 0-256-01568-6, it serves as a valuable reference for those interested in understanding market dynamics and consumer behavior. This edition is particularly significant for collectors due to its historical context and the reputation of its authors. The trade paperback format ensures accessibility and ease of use, though some wear is visible on the cover. Overall, this copy provides a unique glimpse into the academic discourse of marketing during a pivotal era.