Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

This hardcover edition is in good condition with a clean and intact spine. The absence of a dust jacket is noted, and the cover shows minimal wear. The pages are clean and free of inscriptions, indicating careful handling. This copy is well-preserved, making it a reliable choice for readers and collectors alike.

"Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value" by Neil Rackham and John R. DeVincentis is a significant work published by McGraw-Hill in 1999. This hardcover edition delves into innovative sales strategies, focusing on creating and capturing customer value. Neil Rackham, known for his expertise in sales performance, collaborates with John R. DeVincentis to provide a comprehensive guide on modernizing sales approaches. The book is essential for professionals aiming to adapt to evolving market demands. It is a valuable resource for those interested in business strategy and sales management. This copy is in good condition, though it lacks a dust jacket, making it a practical addition for readers and collectors interested in the evolution of sales methodologies.