Sales Promotion Management

This hardcover first edition of "Sales Promotion Management" is in very good condition. The dust jacket shows minor wear but is otherwise intact and well-preserved. The binding is strong, and the pages are clean with no inscriptions or markings. Overall, it is a well-maintained copy suitable for collectors and professionals alike.

"Sales Promotion Management" by John A. Quelch, published by Prentice Hall in Englewood Cliffs, New Jersey, in 1989, offers an insightful exploration into the strategies and case studies of sales promotion. This hardcover first edition provides a comprehensive overview of sales promotion techniques and their applications in business management. John A. Quelch, a renowned scholar from Harvard University, lends his expertise to this authoritative text. The book is particularly valuable for students and professionals in marketing and business administration, offering real-world case studies that illustrate effective sales promotion strategies. This edition is in very good condition, featuring a well-preserved dust jacket with minimal wear. A significant addition to any business library, this book remains a relevant resource for understanding the dynamics of sales promotion.