Selling Retail: Book One

This hardcover edition is in excellent condition, showing minimal signs of wear. The binding is strong, and the pages are clean and unmarked. There is no dust jacket present, but the cover remains in pristine condition, with no visible damage.

Selling Retail: Book One by John F. Lawhon and Catherine D. Lawhon is a comprehensive guide for those interested in mastering retail sales. Published by J. Franklin, Publishers, Inc. in Tulsa, Oklahoma, this thirteenth impression from 1997 continues to offer valuable insights into effective selling techniques. Originally published in 1986, this edition maintains the integrity of the authors' renowned approach to retail success. John F. Lawhon, a respected figure in retail sales training, collaborates with Catherine D. Lawhon to deliver practical strategies and revelations that have stood the test of time. This hardcover edition is a valuable resource for both seasoned professionals and newcomers to the retail industry, offering timeless wisdom in a durable format. The book's condition is excellent, with a sturdy binding and clean pages, making it a desirable addition to any business library.