Strategic Marketing Management

The book is in fair condition, with noticeable wear on the cover, including creases and edge wear. There is no dust jacket, and the binding remains intact. The pages are clean with no inscriptions or markings, making it a usable copy for study or reference.

Strategic Marketing Management, edited by Robert J. Dolan, was published by Harvard Business School Publications in 1991. This trade paperback edition is part of the Practice of Management series, offering a comprehensive exploration of marketing management concepts. Compiled by a respected authority in the field, the book delves into essential topics such as the four Ps, market penetration, and the marketing mix. It serves both as a classroom text and a reference for practitioners, providing a strategic focus on modern marketing challenges. This edition is notable for its inclusion of readings from leading academics and practitioners, making it a valuable resource for those interested in cutting-edge marketing strategies. The book is in fair condition, with visible wear and creases on the cover.