Strategic Marketing Problems: Cases and Comments

This hardcover book is an ex-library edition with typical library markings and stickers. The spine and corners show signs of wear, and the absence of a dust jacket is noted. Despite these flaws, the binding remains strong, and the interior pages are clean and free from inscriptions or signatures.

"Strategic Marketing Problems: Cases and Comments" by Roger A. Kerin and Robert A. Peterson, published by Pearson in 2013, is a hardcover edition focusing on real-world marketing challenges. This Thirteenth Edition provides comprehensive case studies that are crucial for understanding strategic marketing decision-making. With its roots in academic rigor, the book is an invaluable resource for students and professionals alike. The copyright page confirms its publication year as 2013. While the book is not a first edition, it remains a significant edition for its updated content. This copy is an ex-library edition, evident from the library markings on the spine and interior. The absence of a dust jacket is noted, but the hardcover remains intact, making it a durable addition to any marketing professional's library.