Student Marketing for Colleges and Universities

This trade paperback is in good condition with minor edge wear. The cover shows slight scuffing and a handwritten inscription on the back. The binding remains strong with clean, unmarked pages, making it a reliable copy for reference and study.

"Student Marketing for Colleges and Universities," edited by Richard Whiteside, is a comprehensive guide published by the American Association of Collegiate Registrars and Admissions Officers in 2004. This trade paperback edition provides insightful strategies on marketing and recruitment within higher education institutions. Richard Whiteside, a Vice President for Enrollment Management at Tulane University, brings his extensive expertise to this work, making it an essential resource for professionals in educational marketing. The book covers key topics such as consumer behavior, integrated marketing, and strategic planning, tailored specifically for colleges and universities. This edition, identifiable by its ISBN 1-57858-060-9, is a valuable addition to any educational professional's library, offering practical approaches to enhance recruitment efforts. The book is in good condition with minor wear, and includes a handwritten inscription on the back cover.