The Corporate Brand
by Nicholas Ind
"The Corporate Brand" by Nicholas Ind, New York University Press, 1997. Hardcover edition in good condition. An essential read for branding and marketing professionals, this book explores corporate brand strategy. ISBN 0-8147-3762-5. Dust jacket has minor edge wear.
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This hardcover edition of "The Corporate Brand" is in good condition. The dust jacket shows minor edge wear but remains intact and vibrant. The binding is strong, and there are no inscriptions or library markings, ensuring a clean interior. ###
About This Classic 1997 Edition
"The Corporate Brand" by Nicholas Ind, published by New York University Press in 1997, delves into the significance and strategy behind corporate branding. This hardcover edition, printed in Great Britain, offers an insightful exploration into how brands are constructed and perceived in the corporate world. Nicholas Ind, a recognized expert in branding and marketing, provides a detailed analysis that is essential for professionals and students in the field. The book is categorized under business and branding genres, making it a valuable resource for those interested in corporate identity and brand management. The condition of this copy is good, with a dust jacket showing minor edge wear, making it a suitable addition to any business library. The ISBN for this edition is 0-8147-3762-5. ###
Publisher Information
Publisher
New York University Press
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