The Marketing Edge: Making Strategies Work

This hardcover edition is in solid condition, with a black cover that shows some wear typical of age. There is no dust jacket present. The binding remains strong, and the pages are clean, without any inscriptions or library markings. Overall, it is a well-preserved copy suitable for both reading and collection.

"The Marketing Edge: Making Strategies Work" by Thomas V. Bonoma was published by The Free Press in 1985. This hardcover edition, printed in New York, is a vital resource for those interested in enhancing their marketing strategies within the business sector. Thomas V. Bonoma, a respected figure in marketing academia, provides insights into practical application of marketing theories. The copyright page confirms the 1985 publication, and the number line suggests this is not a first edition. This book is particularly valuable for professionals and students seeking comprehensive knowledge in marketing strategy development. The absence of a dust jacket and the sturdy black hardcover binding contribute to its durability, making it a lasting addition to any business library.