The Marketing Imagination

The book is in good condition. The hardcover binding is strong, with minor wear visible on the dust jacket. The pages are clean and free of inscriptions or library markings. Overall, this is a well-maintained copy suitable for collectors and readers interested in marketing.

The Marketing Imagination by Theodore Levitt, published by The Free Press, a division of Macmillan, Inc., in New York, 1986, is presented here in its New, Expanded Edition. This hardcover edition is a seminal work in the field of marketing, reflecting Levitt’s profound insights into business strategy and innovation. First published in 1983, this expanded edition offers additional perspectives and updates to Levitt’s original theories. Known for his influential ideas, Levitt was a prominent figure in marketing thought, and this work continues to be a valuable resource for understanding market dynamics. This edition is particularly notable for its comprehensive approach and is an essential addition to any business library. The dust jacket is in good condition, showing minor wear, making this a well-preserved copy for collectors and professionals alike.