The New Gold Rush: Brand Equity & Product Positioning Strategies for the '90s and Beyond

The book is in good condition with a hardcover binding. The dust jacket exhibits minor edge wear but remains intact and vibrant. The pages are clean and free from inscriptions or library markings, making it a well-preserved copy for collectors and readers alike.

The New Gold Rush: Brand Equity & Product Positioning Strategies for the '90s and Beyond by Steve Landis and Robert Posten was published by Sutter Mill Publishing in 1990. This hardcover edition explores the dynamic landscape of brand equity and product positioning, providing strategic insights relevant to the business climate of the 1990s and beyond. The authors, recognized experts in marketing strategies, offer a comprehensive guide that remains relevant for understanding the evolution of brand management. This edition is published in Jupiter, Florida, and includes an ISBN of 0-9630116-0-X. The book is in good condition with a dust jacket showing minor edge wear. This copy is a valuable resource for business professionals and marketing enthusiasts seeking to deepen their understanding of brand positioning strategies.