The Power of Logos: How to Create Effective Company Logos

This hardcover edition is in good condition, with no dust jacket present. The cover shows minor wear with some scuffs, but the binding remains strong and intact. There are no inscriptions, signatures, or library markings, making it a clean copy for collectors and readers alike.

The Power of Logos: How to Create Effective Company Logos by William L. Haig and Laurel Harper, published by John Wiley & Sons, Inc. in 1997, is an authoritative guide on corporate identity design. This hardcover edition, printed in New York, provides in-depth insights into the principles and practices of creating impactful company logos. The book is a valuable resource for business professionals and designers seeking to understand the strategic importance of logos in branding. With a focus on effective design and communication, Haig and Harper draw upon their extensive experience in the field. This copy, identified as the third printing, is in good condition with no visible inscriptions or library markings. Its ISBN is 0-471-28778-4. This book is a practical tool for anyone involved in corporate branding and design.