The Why of the Buy: Consumer Behavior and Fashion Marketing

This paperback edition is in good condition, with some wear visible on the cover edges and corners. The spine shows minor creasing, but the binding remains intact and strong. There are no inscriptions, highlighting, or annotations inside, ensuring a clean reading experience. The absence of a dust jacket is typical for this format.

The Why of the Buy: Consumer Behavior and Fashion Marketing by Patricia Mink Rath, Stefani Bay, Richard Petrizzi, and Penny Gill is a comprehensive exploration of consumer behavior in the context of fashion marketing. Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc., in 2015, this second edition offers updated insights into how buying decisions are influenced by various factors. The book is a valuable resource for students and professionals in fashion marketing, providing in-depth analysis and practical applications. This edition is distinct with its focus on integrating traditional and digital consumer behavior strategies. The book is in paperback format and is printed and bound in China. Notably, it includes bibliographical references and an index, enhancing its utility as a study resource. The book does not include a dust jacket and is in good condition, making it a practical addition to any academic or professional library.