War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye—and What to Do About It

The book is a hardcover edition in good condition. There is no dust jacket visible, and the cover shows minor signs of wear. The binding is intact, and there are no inscriptions or markings. This copy is not an ex-library book.

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye—and What to Do About It by Al & Laura Ries was published by Collins Business in 2009. This hardcover first edition explores the clash between analytical management and creative marketing, offering insights into bridging these essential business functions. Al and Laura Ries, renowned for their expertise in marketing strategy, provide a comprehensive analysis of how businesses can harmonize these opposing approaches for greater success. This edition is particularly valuable for its first edition status and is a must-have for collectors and professionals interested in business psychology and strategy. The book is in good condition, with no signs of library use or inscriptions.